Online Marketing and Advertising
We have professionals that will be able to get a good start for your business, setting up your website and your social media profile, in order to increase the visibility of your business in the online environment. Use our contact form from the website at S-P-O-N-S-O-R or use the phone number and give us a call. We’re waiting for you to set up an appointment with one of our marketing specialists
Latest Articles
Tips for Properly Marketing Your Business
Who would have thought some years ago that the online environment will develop so much to allow businesses to be conducted from wherever you want? Today, the businesses are allowed to have more places and more ways than ever to market themselves, and it’s just amazing on how things can be developed from this point of view.
However, with all these possibilities, a small business owner will always wonder what the best ways are to market their business, especially if there are limited resources and even a more limited budget.
The Blog
Yes, this is always present in marketing successful ideas. The secret is actually very simple – a blog you can use to write articles, posts, to show small videos or photos. You don’t have to provide sale content, but you can use it as a base to share on your social media network. It can impact your SEO strategy in a positive way, and all you have to do is use the blog for posting at least twice a week. This will help you increase the visibility of the online environment, getting more traffic to your website.
Insert calls to action, and you’ll get great leads from your blog. Consider guest blogging and you will see significant changes.
The Social Media
Social media is the place where everything happens. If you don’t use it, then it’s time to start using it. It may seem overwhelming at first, but start using a social media platform that you’re used to. Try out Facebook or Instagram, or Twitter or LinkedIn and you’ll see how people will start following you. It’s easy to set up an account, and once you’ve done this, connect it to your website and your blog. Use the social media profile to create links to your website and to your blog, by sharing content from there.
The Facebook Business Page
Facebook provides you with a very important marketing tool for your business, and it’s extremely easy to use it. Almost everyone has a Facebook profile, and with the right marketing strategy, you can reach your potential customers through just a few clicks.
Facebook Ads
Many people use smartphones now, and Facebook has become a preset app on any of them. Mobile marketing is at a very high point, and Facebook really took advantage of it. By using the advertising tools from Facebook, everyone will see the ads right in the news feed, so it’s impossible to miss it. Whoever is interested will take a look at your add for sure.
How Marketing Can Help You When You Start a Business
Who wouldn’t like to be their own boss? The majority will answer that they’d like to have their own business, but the truth is that it can be pretty complicated to get it started. However, we’re here to tell you that, even if it might seem complicated, with a good planning, everything can work out in just a few weeks.
The Plan
When you think about starting a business, think about what you can do best. Planning is essential in getting it started – if you love flowers, start a flower shop; if you know a lot about preparing coffees – start a coffee shop. The examples could go on, but start making a plan with all the things that you need for getting started. You need to remember that promoting the business is very important, so keep a separate sheet for marketing and advertising.
Business Plan and Accountant
You’ll need a business plan that contains all the relevant aspects of your future business. An accountant will be able to help you with this, or you can find plenty of templates online that can inspire you. However, apart from the budget that you’ll set for finding the location, paying the bills for a few months, the employees and any unexpected events, make sure you have some money for the marketing part. We know we already said it, but it will help you get a great start.
The Website
First of all, when you’re almost ready to open, ask a marketing specialist to set up a website. They know how to do it and how to increase the visibility of your business in the online environment. Your website is the visiting card that you present online, so people can be either impressed or not interested. Make sure you create something impressive so that future visitors will come back for more.
The Content
The content of the website is very important – it says a lot about you and your business, about your expertise, about what you have to offer and how you present your activity. It doesn’t matter if you sell computer parts, flowers or specific services. Make sure you post articles that are relevant to your clients, something that they need to know, tips that can help them and other things that make you credible in the business.
Promoting
Promoting a business can be easy for a marketing specialist, but this is done through different techniques that are used for your benefit. The website, the SEO technique (search engine optimization), social media profile and a blog will help people get a good interest in you and your business. You will invest some money indeed, but the feedback and the results will be amazing.
Featured
- Tips for Properly Marketing Your Business
January 30, 2018
Who would have - How Marketing Can Help You When You Start a Business
January 27, 2018
Who
News Feed
- How Much Money Do You Want? March 22, 2023He asked me, “what’s your number?” Which is code for, WHEN IS ENOUGH, ENOUGH? It came off the back of a conversation about growth, goals, financial security expectations. And, like, is there a point when you look at your business, and think–yeah–this is it, I’m ready to take my foot off the pedal? His message […]
- I feel icky writing this post March 15, 2023Not gonna lie…I feel icky writing this. I want this note to be all inspirational and stuff, like I always have it together. But I don’t. I’m making it up as I go along. SHHH, LET’S KEEP THIS A SECRET BETWEEN US, SHALL WE? I feel icky because I recently responded to a proposed contract with a […]
- Ask These Questions for More Success March 8, 2023There’s an awkward conversation I often shy away from. I don’t talk much about the impact my daughter has had in my business. I don’t talk much about it because—quite frankly—I’m trying to figure it out. I’m a first generation Latina, entrepreneur, and CEO/mother. I’m a self-taught business owner, so adding a toddler to the […]
- This Was So Embarrassing I Wanted to Quit March 1, 2023Have you ever done something in business that embarrassed you so much that you wanted to cancel before it even started? This happened to me last week. I sat in the back of an Uber and sent him the following text: I was excited to record a podcast with Lewis Howes, and booked a podcast […]
- When Things Don’t Go as Planned February 22, 2023They asked if I wanted to cancel the live announcement. I let out a deep sigh, and simply said, no. It was Friday, February 10th and we decided to postpone the debut of the new platform…the surprise debut that was slated for February 14th. JUST FOUR DAYS LATER. My stomach was in knots because the tech […]
- My Big Mistake (and embarassing lessons) February 15, 2023I had written an entirely different blog post today. It included references to mermaids and big ideas. It was cute. Really, it was. But it was also pretty boring. So I scrapped it because I want to share a bit of where I’m at. Buckle up, it’s getting real. At the end of last year, […]
- Her Question Caught Me Off Guard February 1, 2023I recently told my therapist I liked to be fully prepared at all times and she asked, “is that really necessary?” My brain started spinning. But, WAIT! How could someone see my potential if I didn’t have my “be prepared” gear on? How could they know my capabilities if I didn’t have my protective sources […]
- Not What I Thought Was Possible January 25, 2023We’re 25 days into 2023, and let me tell you the biggest difference in my mindset. I was—quite literally—shrinking my potential based on my history and (limited) experiences, and convincing myself that was my TRUTH. Instead of looking at the world as endless opportunities (which it is), I decided what was possible for me was […]
- Can’t Believe I’m Doing This January 18, 2023Can I share a personal example of a time when I knew I was meant for MORE, but didn’t know where/how/when to start? In 2015, I was at a pivot in my life and business, and I needed a fresh perspective, a new way of thinking, and the challenge of being surrounded by people who […]
- A paint-by-number business? January 11, 2023He said it was quite unlike me. You mean like a craft, he asked. My husband was confused as to why I bought paint-by-number sets. I was hosting a holiday tamale dinner (homemade by yours truly!), and decided to make it a painting party as well. When I unboxed all the art supplies, I realized […]